Developed $100MM Enterprise Software Business’s North Star Strategy & Provided an Execution Roadmap

This global enterprise software business had grown through M&A, acquiring 7 software companies. Prior to our engagement, they were struggling to define a “North Star” strategy capable of a profitable exit.
  • Corporate Strategy
  • Market Research
  • Product Roadmap Definition
  • Business Case Development


  • The company’s growth had been fueled entirely via acquisition, leading to overlapping offerings and a large degree of technical debt
  • The space in which the business competed – enterprise data management and insights – was experiencing highly disruptive change triggered by the ongoing rise of the cloud
  • The business, which was PE backed, needed a strategy aligned with where markets were headed that delivered tangible near-term value to enable a profitable PE exit


  • Cuesta leveraged a five-person team to conduct extensive market research, including customer interviews and industry experts, that culminated in a holistic ”North Star” strategy
  • This strategy included both incremental advancements as well as innovative solution extensions
  • Cuesta additionally developed a high-level roadmap to execute this strategy as well as a financial business case and recommendations on optimal commercialization models

Europe, US, APAC