Success Stories / Enterprise Software Product Strategy

Developed $100MM Enterprise Software Business’s North Star Strategy & Provided an Execution Roadmap

Technology Strategy

This global enterprise software business had grown through M&A, acquiring 7 software companies. Prior to our engagement, they were struggling to define a “North Star” strategy capable of a profitable exit.

Corporate Strategy
Market Research
Product Roadmap Definition
Business Case Development

Challenges

The company’s growth had been fueled entirely via acquisition, leading to overlapping offerings and a large degree of technical debt
The space in which the business competed – enterprise data management and insights – was experiencing highly disruptive change triggered by the ongoing rise of the cloud
The business, which was PE backed, needed a strategy aligned with where markets were headed that delivered tangible near-term value to enable a profitable PE exit

Solutions

Cuesta leveraged a five-person team to conduct extensive market research, including customer interviews and industry experts, that culminated in a holistic ”North Star” strategy
This strategy included both incremental advancements as well as innovative solution extensions
Cuesta additionally developed a high-level roadmap to execute this strategy as well as a financial business case and recommendations on optimal commercialization models

Europe, US, APAC

Delivery & Transformation, Technology Strategy

ERP Blueprint Planning Inspires 100-yr old Manufacturing Company to think bigger

Faced with an aging, heavily customized ERP, Cuesta was engaged to craft a blueprinting and roadmapping plan for an multi-year ERP migration. Through deep discovery, we uncovered high-value opportunities beyond ERP—inspiring leadership to request the development of a bold vision for a next-generation technology ecosystem.

Delivery & Transformation, Technology Strategy

Custom Platform Strategy & Transformation at Scale

Cuesta supported a multi-phase engagement with a leading freight brokerage company, spanning market positioning, platform strategy, and execution assurance. Through deep analysis and structured delivery leadership, Cuesta helped define a differentiated technology roadmap, build a proprietary platform, and execute against a $50M+ transformation initiative.

Mergers & Acquisitions, Post-Merger Integration, Technology Strategy

TSA management and IT optimization for Specialty Pharmacy

A Private Equity client acquired a niche division from a large non-profit healthcare company. The acquired entity maintain its IT capabilities through a TSA through the transition, but sought to migrate from TSA services and optimize the IT organization for future growth.