Focus Areas


  • BS in Industrial & Operations Engineering, University of Michigan
  • MBA Candidate, Duke – Fuqua School of Business
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Justin, a Principal at Cuesta, excels at helping organizations use technology to capture value. His innate drive to continuously find smarter and more efficient ways to do all things feeds his ability to envision and deliver technological solutions that enable top-line growth and drive bottom-line efficiencies.

Justin brings over 15 years of consulting experience, including deep competencies defining and delivering business-driven technology strategies that improve technical capabilities and business processes. He has guided multiple Global 500 companies through effective and affordable transformations using his business value-based approach. A breadth of industry experience, including consumer packaged goods, retail, manufacturing and distribution, supply chain and logistics, and commodities, has provided Justin with a unique view of the art of the possible. Additionally, Justin supports executives and private equity firms perform technology and commercial diligences focused on identifying ways to utilize technology to grow enterprise value.

Justin joined Cuesta to feed his passion for both technology and operational efficiencies. Cuesta’s objective and unbiased approach allows him to work across all levels of an organization to dream up and deliver solutions that improve business operations and provide value to customers.

Justin lives in Durham, North Carolina, with his wife, Lea. On weekends they can often be found hacking up one of North Carolina’s golf courses or spending the afternoon boating on a nearby lake.