Prior to joining Cuesta, she advised mid-sized to Fortune 500 companies on growth strategy and market entry across diverse industries, including EV, financial services and industrial sectors. With deep experience across APAC markets, Norahas helped clients assess new market opportunities, evaluate investments, and design go-to-market strategies that balance ambition with operational reality. Her work has supported clients in making high-stakes go/no-go decisions and executing cross-border expansion strategies.
At Cuesta, Nora partners with organizations to drive business transformations and value creation. She combines her commercial strategy expertise with a strong focus on technology enablement to help businesses bridge strategy and execution, unlocking scalable growth and operational excellence.
Nora has lived in four countries – Germany, Singapore, Thailand and Myanmar, and now calls New York home. Beyond work, she enjoys dancing and teaching Salsa, playing golf, and discovering art and culture.