Tech and Operator Experience

Cuesta’s roster is filled with experienced engineers who have written code, deployed applications, led companies, sold companies and occupied the operator’s chair. We know how tech has to scale with a business because we’ve done it

An engine for margin improvement

Cuesta highlights required tech fixes and debt that should be retired. But our reporting also focuses on ready opportunities to leverage tech and software to improve operations and profit

CyberSecurity Experts

The Cuesta team includes former cyber operatives from U.S. government agencies and the armed services. We go beyond the checklist to understand a company’s full set of vulnerabilities, from tech to people

Cuesta delivers everything expected from an IT diligence, plus inputs that give your investment a head start at creating incremental value

•

Incremental Costs Report: A detailed accounting of incremental technology costs expected during the hold period that haven’t already been budgeted.

•

Automation Assessment: Document potential automation projects that can quickly return value.

•

Value Levers: As a firm stocked with technologist-operators, Cuesta often sees places where technology can help investment targets increase their top-line business prospects and enlarge bottom-line margins. When we see something particularly compelling, what we call a Value Lever case.

Deep Experience,

Many Perspectives 

Cuesta’s advisors have provided guidance to clients weighing everything from Series A venture investments to private equity acquisitions topping $2 billion

DIGITAL MARKETING – SEO/SEM

Cuesta can provide assessments around digital marketing efficacy, from SEO efforts, to ROI, overall strategy and in-place tools

CYBERSECURITY

Getting a clear picture around a company’s security posture is critical to any technology assessment. We analyze current readiness, past breaches, training and disaster recovery and business continuity measures

INFRASTRUCTURE

A full assessment around how a company’s technical choices will enable or inhibit growth. Cuesta also examines infrastructure for efficiency and potential cost savings

APPLICATIONS: ARCHITECTURE, CUSTOM APPS, PACKAGED APPS

Software is at the heart of most sophisticated businesses. We examine whether the software enabling the company is enhancing, maintaining, or disabling its core value propositions

TECHNOLOGY PROCESSES

Understanding how a company makes its decisions around tech, from software development to roadmap, is crucial when judging its ability to scale

STRENGTH OF TEAM

Cuesta evaluates key employees based on the efficacy of their work. We spotlight employees who represent key-man risk and outline mitigation factors where that exists

HOW TO ACTUALLY MONETIZE YOUR DATA

Most firms find selling data difficult. This doesn’t mean their data isn’t valuable, however. Most companies simply aren’t doing the right things to extract the value of their data.

Data = Money