Blue Matter

“As our company grew, data became more important in our decision-making. Cuesta took the lead on the difficult part – to combine all our data to allow us to very quickly analyze and make more informed business decisions.”

– Ashwin Dandekar, CEO

Cuesta’s Data Offering

  • Development of data/BI strategy
  • Data cleansing and integration
  • Implementation of data platform
  • Operational reports

Problem Statement

Blue Matter struggled with time consuming, manual processes to compile revenue recognition and forecasting from data that was spread across multiple disparate systems. They sought to develop a holistic, automated data analytics system to gain these insights to help run their business.


  • Custom reporting application was only integrated with Salesforce.
  • Revenue recognition and forecasting required data from 10,000ft, Salesforce, ADP, and NetSuite.
  • Monthly reporting was time intensive and prone to errors.
  • There is limited bandwidth to implement and maintain an analytics system.


  • Cuesta developed and implemented a roadmap of a business intelligence system including defining processes and methods for driving adoption
  • Cuesta established a fully managed, modern data stack that aggregated, centralized, and delivered a clean data model
  • Several visualization platforms were evaluated, and Cuesta made recommendations based on Blue Matter’s needs